NEW YORK — Clif Bar & Co. has agreed to discontinue the use of the claims “The Ultimate Energy Bar” and “an optimal blend of protein, fat and carbs” following a recommendation by the National Advertising Division (NAD) of BBB National Programs.
The claims, which appeared in an online commercial for the company’s Clif Energy Bars, were challenged by Kind LLC, a maker of competing energy bars. The 30-second online commercial “Let’s Move the World” was launched by Clif on Hulu, Roku and YouTube as part of a campaign to motivate people to move more often. The challenged claim “The Ultimate Energy Bar” appears on screen and the voiceover states, “Let’s keep moving with the ultimate energy bar purposefully crafted with an optimal blend of protein, fat and carbs to keep you moving.” In the background men and women are featured skateboarding and those who were running and weightlifting are now seen eating Clif Energy Bars.
NAD determined that Clif’s claim “The Ultimate Energy Bar” purposefully crafted with “an optimal blend of protein, fat and carbs” conveys “an implied comparative superiority message that must be supported.” NAD said that while “The Ultimate Energy Bar” claim by itself may convey a message of hyperbole or non-provable opinion, the claim in the commercial is immediately followed by measurable product attributes telling the consumer why the product is the “ultimate” and rendering it an objectively provable claim requiring substantiation.
The claim was not supported because Clif provided no information on competitor energy bars, no specific details regarding the actual blend of protein, fat and carbs in Clif Energy Bars, and no explanation as to why the Clif Energy Bar’s blend is optimal or better than competitor’s energy bars for the activities depicted in the commercial, according to the NAD.
For these reasons, NAD determined that the challenged claim “The Ultimate Energy Bar” with “an optimal blend of protein, fat and carbs” is not substantiated and should be discontinued.
In response to NAD’s ruling, Clif said it would comply with the recommendation, but added it “disagrees with NAD’s determination that juxtaposing these phrases to one another takes each ‘out of the realm of puffery.’”
“Clif agrees to cease juxtaposing its ‘ultimate energy bar’ tagline with its reference to ‘optimal’ nutrients,” the company said.
Camara de Comercio Empresarial launches its first NFT-PUG BUSINESS collection
The Business Chamber of Commerce is an international association that was born in 2010, as a board of entrepreneurs and after more than 12 years of operations has developed different platforms to meet the needs of the market. One of its most recent projects is its first collection NFT-PUG DE NEGOCIOS.
These units of value are based on the Blockchain, which allows each collectible to be unique and limited, meaning that only a particular number of pieces exist, ensuring that it is a good investment for all holders should they wish to resell it to make a profit.
The Business Chamber of Commerce adds that purchasing the said PUG BUSINESS + collection will allow investors to get real experiences through their NFTS. Among the benefits you get as a holder is an access to the Investment Academy, access to PUG FEST (music festival with DJs), and access to PLATEIA NFT Beachfront Hotel in the 3-day and night package for the PUG DE NEGOCIOS + holder including a guest.
In addition, discounts are granted on purchases made in the companies of the Business Chamber of Commerce, and sponsors of the project, among other exclusive benefits.
Joseph Lynch, director of the Business Chamber of Commerce, points out that each collection has been designed to the highest quality standards. In this way, the variables in each design make each NFT unique, which increases its appeal to its owners. Criptopunk and Ape Yatch Club are some successful collections of this style that have been valued at hundreds of thousands of dollars due to their representativeness.
“The Millionaire Maker”
We have all been bombarded with ads promising the one secret to wealth beyond our wildest dreams.
Once again targeted through algorithms, personal information, and cookies that leave us vulnerable to scam artists and con men.
That’s what surprised me about Charles Schwartz. His clients refer to him as ‘The Millionaire Maker’. You see, Charles has never run a Facebook ad promoting what he does. For someone who has been retiring entrepreneurs for over 15 years, you’d be stunned to learn that he did not even have an Instagram account until 2020. When he joined social media, he gained 100k followers and did a 6-figure launch in a weekend.
In a saturated market, it is refreshing, all bit perplexing, that Charles avoids the limelight. From time to time, he pops his head up to lecture at Ivy league schools like Yale, train our United States Coast Guard on human behavior, and speak at think tanks for Fortune 500 companies. If you can catch him, hold on tight. He adores human behavior, systems, and leveraging something he coined ‘persona shifting’. Speaking to his former clients, they shared how without his persona shifting, the seemingly endless income stream would never be possible. Most of his past clients I spoke to, quickly acknowledged the generational wealth he creates, yet they all wanted to talk about something else. Some spoke of how Charles saved their marriage, helped them reconnect with their kids, and others walked back from the brink of suicide. It seems that there is more to this ‘Millionaire Maker’ than just the bottom line.
On this evening, he was speaking with a group of successful entrepreneurs on stage about scaling companies. Most were speaking the normal regurgitated sales pitch, but Charles wasn’t. Instead, he started exploring the issues of those who raised their hands to ask questions. He would speak about scaling, systems, branding cycles, and K.L.T. Most of us had never even heard of K.L.T. (Know, Like, and Trust) prior to this evening. His authenticity was infectious and his energy was relentless. There was something strange watching him speak on stage. As people spoke, he seemed to know what they were going to say before they said it. He could identify exactly what the hurdle was, and then gave them concrete steps on how to fix it—all in a matter of minutes from meeting them. It ‘broke some domes’ as he likes to put it. One audience member was having a hard time understanding, so Charles asked if he minded coming up and trying something.
It is difficult to explain what happened next. Charles started identifying which ‘version’ of this audience member was showing up. He explained that we all have versions of ourselves; from the one who does not think they are enough, to the unstoppable force. He explained that if we give all the resources to the first version, nothing gets accomplished. But, if we can master being the ‘ideal’ version, everything becomes easy.
He then spent no more than three minutes on stage with the audience member, and POOF! Clarity, direction, and a step-by-step plan came flying out of this audience member’s mouth. It was like Charles had unlocked this super power that was within him. I looked to my right, and the lady next to me was feverishly journaling while repeating, “it all makes sense now.” Charles went on to pivot people and break down plans to scale their companies within minutes. People he had never spoken to before, and industries he had no experience in.
He kept saying, “Humans are predictable, leverage that. When you unlock their truth, you can scale anything.”
To my surprise Charles is a Wall Street Journal Best Selling Author, but what he did next made my jaw drop. An audience member asked where he could pick up a copy of the book. Charles quickly responded, “Please don’t buy it, that is what Instagram is for. Send me a direct message and my team will send you a digital copy.”
So, we all whipped out our phones, and sent his account (iamCharlesSchwartz) a DM saying FREEBOOK.
Within 24 hours, there it was, but something was off. There was no upsell. No ‘pay for shipping’, no attempt to purchase anything. Just a wall of authenticity and a free digital copy of the book.
For the rest of the evening, we mingled and I watched another strange phenomenon. People walked up to Charles, talk for a few minutes, and then quickly either sat down to take notes, or called their business partners explaining how everything just changed. On my way to talk to Charles, I passed a group of guys he had just spoke to, saying to each other, “Dude! This is going to make millions.” Yet you would never know it by looking at Charles. Casual clothes, scruff, and always holding a water bottle. He was as quick to share a hug as he was to share advice. I won’t tell you what we spoke about, but what I will say is I am pretty sure, ‘the Millionaire Maker’ has struck again.
Company news: Boys & Girls Club of Syracuse announces new members of executive team – syracuse.com
The Boys & Girls Clubs of Syracuse has made organizational changes, adding four women to its executive team.
Jenni Gratien was named its new executive director. Gratien’s appointment makes her the first woman to have this position at the organization. She previously worked at Chadwick Residence where she worked for almost 12 years and served as the executive director for the last six.
Note to readers: if you purchase something through one of our affiliate links we may earn a commission.
The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Advance Local.
Community Rules apply to all content you upload or otherwise submit to this site.
INTERNATIONAL2 months ago
Latvia, Estonia leave China-backed East Europe forum – wrde.com
POLITICS6 months ago
New York Times wants its reporters to spend less time on Twitter – New York Post
U.S.5 months ago
A Proclamation on Law Day, USA, 2022 – The White House
MIAMI5 months ago
Pop singer Van Hechter and super producer Villagomez team up to create a brand new summer anthem ”Love In Miami”!
ESPAÑOL6 months ago
Conoce a Rueda Empire, el exitoso productor Musical
BUSINESS5 months ago
Camara de Comercio Empresarial launches its first NFT-PUG BUSINESS collection
ESPAÑOL4 months ago
Jay-S estrena “Bailar en la Playa”, su nuevo tema promocional
ESPAÑOL5 months ago
La Beba Sajori y su nuevo material discográfico