Clif, Kind settle dispute over energy bar claims
NEW YORK — Clif Bar & Co. has agreed to discontinue the use of the claims “The Ultimate Energy Bar” and “an optimal blend of protein, fat and carbs” following a recommendation by the National Advertising Division (NAD) of BBB National Programs.
The claims, which appeared in an online commercial for the company’s Clif Energy Bars, were challenged by Kind LLC, a maker of competing energy bars. The 30-second online commercial “Let’s Move the World” was launched by Clif on Hulu, Roku and YouTube as part of a campaign to motivate people to move more often. The challenged claim “The Ultimate Energy Bar” appears on screen and the voiceover states, “Let’s keep moving with the ultimate energy bar purposefully crafted with an optimal blend of protein, fat and carbs to keep you moving.” In the background men and women are featured skateboarding and those who were running and weightlifting are now seen eating Clif Energy Bars.
NAD determined that Clif’s claim “The Ultimate Energy Bar” purposefully crafted with “an optimal blend of protein, fat and carbs” conveys “an implied comparative superiority message that must be supported.” NAD said that while “The Ultimate Energy Bar” claim by itself may convey a message of hyperbole or non-provable opinion, the claim in the commercial is immediately followed by measurable product attributes telling the consumer why the product is the “ultimate” and rendering it an objectively provable claim requiring substantiation.
The claim was not supported because Clif provided no information on competitor energy bars, no specific details regarding the actual blend of protein, fat and carbs in Clif Energy Bars, and no explanation as to why the Clif Energy Bar’s blend is optimal or better than competitor’s energy bars for the activities depicted in the commercial, according to the NAD.
For these reasons, NAD determined that the challenged claim “The Ultimate Energy Bar” with “an optimal blend of protein, fat and carbs” is not substantiated and should be discontinued.
In response to NAD’s ruling, Clif said it would comply with the recommendation, but added it “disagrees with NAD’s determination that juxtaposing these phrases to one another takes each ‘out of the realm of puffery.’”
“Clif agrees to cease juxtaposing its ‘ultimate energy bar’ tagline with its reference to ‘optimal’ nutrients,” the company said.
Alexey Ivanov Introduces Alliance Rental: Luxury Transport Rentals by Alliance Trucks
The application, marketing brand, and all business processes are complete, and legal compliance with local laws, rules, and regulations is under process.Alliance Rental offers taxi Rolls-Royce, luxury sport cars, yachts, helicopters, and aircraft rentals. Partnerships with operators of luxury services are currently being signed, and the project is ready to launch soon. Alexey Ivanov’s mission is to make the world a better and cleaner place, live a long, bright, and memorable life, create a family, raise children, create and invent something that deeply touches the feelings of people, be a mentor, teach knowledge, and leave a significant mark in history, society, and culture. For more information on Alliance Rental and Alexey Ivanov, follow him on Instagram at @a.a.ivanov
How Elias Luna Became an Expert in Forex Trading and Built a Thriving Community
Elias Fernando Luna Galarza is a young trader who has made a name for himself in the financial markets. Born in Ecuador, Elias developed an interest in trading at a young age and has been pursuing his passion ever since.
At the age of 20, Elias began studying trading, and he quickly realized that he had a natural talent for it. Despite facing numerous challenges, including financial constraints and the COVID-19 pandemic, Elias persevered and continued to pursue his dream of becoming a successful trader.
Through his dedication and hard work, Elias has managed to turn his passion for trading into a lucrative career. He is now an expert in the foreign exchange market, also known as Forex, and has a track record of achieving impressive results.
Elias is not only a successful trader but also an influential figure on social media. He has a large following on Instagram, where he shares his insights and tips on trading with his followers. He also offers teaching and capital management services to those who are interested in the world of financial markets.
Elias’ vision is to create a large community of traders who can support each other and learn from each other’s experiences. He wants to empower his home country, Ecuador, by promoting trading as a means of capitalization and helping his community achieve their financial goals.
Elias’ journey has been anything but easy, but he has proven that with dedication and hard work, anything is possible.
He is a role model for young traders around the world and an inspiration to those who are looking to pursue their passion in the financial markets.
If you’re interested in learning more about trading or want to connect with Elias, you can follow him on Instagram at @eliasluna.fx. Join his community of traders and learn from one of the best in the business.
Cortical Labs raises $10M for its Pong-playing stem cells that eventually could power AI
While generative AI is buzzy right now, what OpenAI, Microsoft and Google are doing may be only part of the story. There is also the process of using biology: the idea of using stem cells to create biocomputers that could potentially be smarter and more energy efficient than what we are used to today.
Australian startup Cortical Labs popped up on the radar after Amazon CTO Werner Vogels flew down to Australia to visit their lab recently, and he even wrote about it, calling it “intriguing.”
Cortical combines synthetic biology and human neurons to develop what it claims is a class of AI, known as “Organoid Intelligence” (OI).
It’s now raised a $10 million funding round led by Horizons Ventures, with participation from LifeX (Life Extension) Ventures (the launch of which which we covered last year), Blackbird Ventures, Radar Ventures and In-Q-Tel (the venture arm of the CIA).
The company says it is already in the process of fulfilling orders for its technology.
How it works is that it uses clusters of lab-cultivated neurons from human stem cells to form what it calls a “DishBrain,” which is then hooked-up to hard silicon to create what it describes as a Biological Intelligence Operating System (biOS).
Some observers say this is the future of AI because human neurons could be better than any digital AI model for generalized intelligence, given that they are self-programming and require far less energy consumption.
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